World AIDS Day: Winning EU TV Spot Highlights Prevention

Come up with a script for a 30-second TV spot focusing on AIDS and prevention. That was the challenge given by the European Commission to young Europeans aged 15-25. The script of Joanna Kollbek, a 25-year-old university student from Krakow in Poland, won the competition and has been made into a TV clip. The spot, entitled "Chess Love," premiered on YouTube today and will be shown on a number of TV stations, including MTV.

As we mark World AIDS Day on December 1, alarming numbers highlight the need to continue raising awareness about this destructive epidemic. AIDS has already claimed the lives of more than 25 million people throughout the world, while an estimated 33.2 million live with HIV.

"We must remain vigilant and must keep in mind the fact that HIV/AIDS is still one of the biggest preventable killers worldwide,” said EU Health Commissioner Markos Kyprianou. "Improved knowledge, awareness and information are essential tools that young people must acquire, and it is our responsibility to provide them with all necessary information and guidance. Prevention remains the best cure.”

The winning spot can be viewed here.

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