COMMUNICATION FROM THE COMMISSION
TO THE COUNCIL,
THE EUROPEAN PARLIAMENT
AND THE ECONOMIC AND SOCIAL COMMITTEE
THE NEW TRANSATLANTIC MARKETPLACE
D. COMPONENTS OF THE NTMA
8. FREEING TRADE IN GOODS OF TECHNICAL
BARRIERS
Technical barriers still hamper Transatlantic trade
Differences of law, procedure and practice on both sides of the
Atlantic at present cause many technical barriers to the free movement
of goods. Barriers typically arise from a divergence in obligations
concerning:
- information and labelling of goods;
- technical specifications or performance requirements relating
to goods and their packaging;
- specifications concerning tests and test procedures with which
goods must comply;
- any declarations or certificates that have to be provided;
- accreditation of bodies entitled to carry out tests or issue
certificates; and
- marking of goods to indicate their conformity with requirements.
Technical specifications agreed by standards bodies, or arising
de facto from the practices of major market players, are
also a potential source of trade barriers, where voluntary compliance
with them brings marketing advantages. Such divergence, whether
it arises at the regulatory or other levels, may reflect different
positions as regards the desirable level of security, the means
used to achieve that level, and the method chosen to demonstrate
conformity with the requirements. Nevertheless, there is no unavoidable
reason why such legitimate differences should act as barriers to
trade.
What should an NTMA achieve in this respect
The key to barrier-free trade is to achieve a climate of public
confidence in the safety and security of products placed on the
market, on either side of the Atlantic. Where the EU and the US
share similar concerns and aims regarding the protection of public
health, safety, consumers and the environment, this should be achievable.
The NTMA should work towards this goal by developing a framework
for convergence of law, procedure and practice involving the various
legislative and regulatory bodies, as well as for the application
of the principle of mutual recognition.
To this end, and taking due account of the need to preserve our
high level of protection for health, safety, consumers and the environment,
the NTMA should aim to create conditions in which goods legally
marketed in the territory of one party can, as far as possible,
move across the Atlantic and be marketed in the territory of the
other without facing further formalities or duplicate requirements.
The regulatory structures of the parties are the guarantee of the
integrity of their domestic markets. Without them, those markets
could not be maintained. Therefore the NTMA cannot avoid facing
the issue of convergence. Yet the prize is great enough to justify
the effort involved.
It is essential to ensure that the NTMA is implemented in a way
consistent with the fundamental requirements concerning protection
of human, animal and plant life or health and the environment laid
down in the EC Treaty. To this end, all measures under the NTMA
aimed at removing technical barriers to trade in goods relating
to these areas should at least maintain our existing high level
of protection.. It should furthermore be recognised that both the
EU and the US maintain all the rights, granted to them under the
WTO SPS-Agreement, including to establish a level of sanitary and
phytosanitary protection which is higher than the level resulting
from international health standards. There should be provision for
the possibility to take specific safeguard measures when necessary.
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How can these objectives be pursued
An appropriate combination of convergence of law, procedure and
practice and of the application of the principle of mutual recognition
(which, moreover, are complementary and not mutually exclusive)
will have to be found for different categories of goods. The aim
of an NTMA should be to seek the most ambitious and trade liberalising
such combination, while meeting the requirements in sensitive areas
set out in the previous paragraph. The EU should also be able to
develop further its levels of protection in these areas, while taking
into account the differences that may exist in regulatory approaches
and traditions.
Convergence of law, procedure and practice is the key to ensuring
that similar public policy concerns are not pursued through radically
different and sometimes incompatible means, thus giving rise to
avoidable and undesirable barriers to trade. Convergence can be
achieved in different ways, and notably through regulatory co-operation
and through harmonisation.
To the extent that those public policy concerns are already being
pursued through different means on the two sides of the Atlantic,
there is room for acceptance of such alternative means to achieve
them, insofar as the levels of protection which are to be achieved
are equivalent. This can be achieved through different techniques
or a combination of them, such as mutual recognition of technical
requirements; mutual recognition of conformity assessments; or resort
to a supplier’s declaration of conformity.
The public confidence needed to guarantee success to the NTMA means
that effective implementation of commitments on both sides will
be crucial. This will require co-operation between regulatory authorities
at the appropriate level, covering such issues as consultation and
administrative co-operation, a commitment to implement the necessary
legislation and an effective dispute settlement system.
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In which sectors/products can this be pursued
The parties will need to identify early in the negotiating process
a sufficient number of candidate sectors/products to produce eventually
a balanced and mutually interesting result. In order to be credible
to the business community, there would also need to be an early
and sufficient reduction of any unnecessary or duplicate regulatory
burden on business, through a critical mass of concrete commitments.
Longer-term actions would be developed on the basis of these.
The search for convergence and mutual recognition can be pursued
as a priority in those industrial sectors/products where there is
an important existing interest to Transatlantic industry, such as
telecoms, chemical products and motor vehicles. In a number of these
sectors, work is already under way in international fora, such as
the International Telecommunications Union for telecoms equipment,
the International Conference for Harmonisation for medicinal products,
or the UN-ECE for motor vehicles and tyres. Effective implementation
on international standards is another way forward towards a higher
level of convergence. Whereas the necessary arrangements are in
place in Europe, the use of international standards is insufficient
in the US. In still other areas there may be scope for building
on existing mutual recognition of tests and certificates, and upgrading
the level of agreement to a higher level of liberalisation.
A number of agriculture-related issues which fall outside the WTO
agreement could be dealt with in the context of the NTMA. In this
respect, the soon to be adopted EU-US Veterinary Equivalency Agreement
offers the most suitable framework to intensify and deepen mutual
efforts to arrive at more convergence in the area of veterinary
issues while at the same time maintaining each sides’ high level
of health protection. Extending the scope of the Veterinary Agreement
to cover questions like animal welfare, phytosanitary issues or
other questions relevant in the trade of food could be foreseen.
The field of biotechnology is highly sensitive. This should not
discourage us from addressing it under the NTM. Systems for facilitating
the exchange of scientific information relating to such products
would be a first step to build confidence and to promote the greatest
possible common approach between the EU and US.
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9. TARIFF ELIMINATION
Tariff barriers remain an obstacle both to Transatlantic trade
and to trade between the EU and its other trading partners.
For industrial tariffs, although the average level of industrial
tariffs in OECD economies is low, a variety of tariff peaks remain.
The most effective way to remove these tariffs is on a multilateral
basis. However, it has often been necessary in the past for a number
of WTO members to show leadership within the multilateral system
by offering to reduce their tariffs on an MFN basis if the largest
possible critical mass of others follow suit, so as to minimise
the risk of free riding and maximise the liberalising effect and
the economic benefits for the EU. This happened during the Uruguay
Round, where there were a number of Quad initiatives for tariff
reductions, and on the Information Technology Agreement (ITA). The
NTM would build on that approach by offering a conditional political
commitment to work toward the elimination, by 2010, of all industrial
tariffs on a MFN basis. The two Parties could agree to go to
zero provided a critical mass of trading partners joins. This condition
would need to be spelled out, either in terms of broad geographical
coverage or as a percentage of world trade (as was done in the ITA).
The commitment would only turn into an actual tariff elimination
if a critical mass of countries in addition to the EU and US were
prepared to make those reductions. However, the prize of zero industrial
tariffs would be an attractive reason for trying to achieve that
critical mass.
Such an initiative would play directly into comprehensive tariff
negotiations during the next global WTO negotiations. It will serve
our joint interests in achieving meaningful tariff reductions from
third parties within a set timeframe. This is in addition to the
benefits of removing remaining tariffs between the EU and US.
Fish and fish products are not industrial products in the strict
sense. While these products are not excluded from the NTMA in principle,
the specificity and sensitivity of the fisheries sector may require
a selective approach and the current Council debate on the Commission
Communication on the Future of the Market in Fisheries Products
in the European Union will have to be taken into account.
Regarding agriculture a WTO process is already under way in Geneva
(Analysis and Information Exchange, A.I.E.) to prepare the resumption
of negotiations on agriculture which are scheduled to start at the
end of 1999. The negotiations will shape future trade in agriculture.
As the WTO Agreement on Agriculture is already fairly comprehensive,
covering internal support, subsidisation and market access (including
tariffs), and future negotiations can be expected to at least mirror
such an approach, a parallel process in an NTM context would not
be helpful. Furthermore, it must also be borne in mind that not
only are there fundamental structural differences between agriculture
in the US and the EU; domestic policies of the two parties are also
radically different. Complete free trade would therefore be difficult,
if not impossible, to imagine, without a degree of prior harmonisation
of our respective policies, which is likely to be unacceptable to
either side This is why agricultural tariffs and subsidies cannot
be included in the NTM negotiation.
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10. SERVICES
A Free Trade Area (FTA) for services would be an ambitious liberalisation
initiative. It would need to meet GATS rules, covering "substantially"
all services sectors (as defined in the GATS) including sectors
such as telecommunications, financial services, business and professional
services and transport. We should aim at the elimination of all
restrictions to the right of establishment, either immediately or,
for the most difficult areas, over a transitional period. As regards
cross-border services, the objective should be to establish clear
obligations to liberalise such trade. The services element of the
NTMA would combine two main approaches to achieve effective liberalisation:
- Liberalisation of market access on the basis of host country
control: Substantially all restrictions to market access and to
national treatment should be eliminated within a certain period,
for all the covered sectors. For some highly regulated sectors
progress may be particularly difficult on cross border services
and the NTMA would concentrate on the right of establishment of
a commercial presence. The agreement would in principle apply
to all modes of delivery (including in particular cross-border
services and consumption abroad).
- Elimination of regulatory obstacles on the basis of mutual recognition:
Taking into account the importance of non-discriminatory regulatory
barriers in certain sectors and also for certain cross-border
transactions, the agreement would envisage the mutual recognition
of qualifications, regulations and other requirements.
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i) Elimination of restrictions to market access and to national
treatment
An NTMA would aim at eliminating remaining restrictions on national
treatment and market access (both through establishment in the form
of subsidiaries, branches, or representative offices; cross-border
provision of services; and purchase/consumption of services abroad)
scheduled by both partners in GATS. It would be based - unlike the
Internal Market, and with the exception of cases where mutual recognition
for regulations is achieved - on the application of host country
rules and host country control. As regards the US, it should bind
both the Federation as well as the States, and should offer a degree
of market access similar to that offered by the EU. It would result
in benefits for EU industry in the US, such as:
a. New public procurement possibilities, in particular for the
highly competitive EU construction services sector, and equal
access for the subsidiaries of EU companies to public funded research
programmes in the US.
b. More opportunities to provide on a cross-border basis banking,
securities and certain insurance services (such as large industrial
risks) into the US, and a substantial relaxation of current rules
that prevent EU financial conglomerates from establishing, for
instance, banking and insurance operations in the US. The EU and
US should continue to support IOSCO.
c. Greater certainty of access to the US maritime transport services
sector, where the EU industry has a strong position. Other objectives
would include the phase out of the different obligations for US
Government-owned or financed cargoes to be carried on US-flag
commercial vessels, and other restrictions, but it must be recognised
that these are sensitive issues.
d. Elimination of nationality restrictions and non-transparent
licensing procedures at State level for professional services,
and in particular for certain legal and medical services, as well
as other restrictions regarding a number of business services
such as personnel placement services;
e. Ensuring non-discriminatory access of European operators to
provide satellite-based telecommunications services in the US,
including satellite personal communications services (S-PCS) and
one-way satellite transmission services. Elimination of the remaining
restrictions to direct ownership in US telecommunications services
(limitation to 20 % of direct foreign shareholding for radio licenses)
and coverage of postal services, without undermining internal
EU policy making on services of general economic interest.
f. Access to the energy services sectors through opening the
possibility for the establishment and acquisition of companies,
mainly in the areas of transmission and distribution of gas and
electricity, including facilities supplying ancillary services,
and in the context of recently adopted EU directives.
g. Elimination of remaining restrictions in other sectors such
as quality services (testing, inspection and certification) and
environmental services.
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For the majority of sectors effectively covered by the GATS, this
should pose no particular problem. A wide sectoral coverage and
a high degree of liberalisation should contribute to the achievement
of an overall balance and to increase the attractiveness of such
a deal. However, it must be recognised that some areas are particularly
sensitive. In the audio visual sector, the exception which the EU
secured in the Uruguay Round, by combining MFN exemptions and the
absence of commitments on national treatment and market access in
the GATS agreement, must be fully preserved and therefore excluded
from the NTMA negotiations.
The NTMA will not impact on the current aviation discussions (June
1996 Mandate) aimed at establishing a common aviation area and which
will develop in parallel. This involves substantial expansion of
the air transport services open to airlines of both sides. It covers
market access in a wide sense, through the conclusion of an open
market agreement ensuring equal access to each other’s market and
inter alia lifting US restrictions to foreign ownership of US carriers.
An NTMA could also provide a useful opportunity to improve some
of the features of GATS. For instance, the adoption of a negative
listing system (everything is liberalised except for what is listed)
as a method of securing liberalisation commitments as well as increased
transparency; and, possibly, the introduction of generic rules for
investment and the movement of people (in particular service providers,
intra-company transferees, business visitors and key personnel).
The NTMA could also break new ground by including in the liberalisation
process sectors which are so far excluded from the GATS basic rules
(maritime transport) or which have not been subject to much attention
in the past (e.g. energy services), for which liberalisation in
the EU is recent.
In addition, the national treatment provisions should fully apply
to the public procurement of services, which are provided either
on a cross-border basis or on the basis of a local establishment:
at present, Article XIII of GATS excludes the application of the
national treatment and most favoured nation provisions to the public
procurement of services. This is an area where the EU has already
opened its market on a generally non-discriminatory basis, and where
considerable new business opportunities could be created for EU
service suppliers because of the present existence of significant
US discriminatory laws and practices based on different Buy America
provisions.
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ii) Mutual recognition of regulations
The agreement should make use of the opportunities provided for
by the GATS to conclude agreements for the mutual recognition of
qualifications, licenses, or regulations and other requirements
concerning the provision of services in certain sectors. In many
services sectors, it is domestic regulation that now constitutes
the main barrier to foreign businesses or individuals. The sectors
that lend themselves most to MRAs are professional services, educational
and training services, and financial services.
In the few areas where they have been concluded so far, MRAs in
the field of qualifications have been carried out between professional
bodies responsible for governing the different regulated professions.
The situation in the EU, with at least fifteen authorities responsible
for governing each profession, and the US, where often every state
has its own authorities, means that mutual recognition in any of
the professional areas is complex. For instance, recent negotiations
between the UK and US accountancy bodies have proved difficult because
there are many authorities seeking recognition in each other’s territory.
The splintered responsibilities in this sector might make it ripe
for the two transatlantic partners to try to set up a framework
of binding rules within which the responsible authorities (including
professional bodies) could achieve mutual recognition. Taking into
account the differences in education and training between and within
both the EC and the US, a model which is close to the EC’s General
System of mutual recognition of qualifications would provide flexibility
to require aptitude tests or adaptation periods in case where there
are substantial regulatory differences. A network of administrative
cooperation, applicable to all regulated professions covered by
the agreement, could oversee the functioning of the system and help
solve problems. The WTO Guidelines for Mutual Recognition Agreements
or Arrangements in the Accountancy Sector could also be used as
a model.
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In the financial services sector examples where mutual recognition
of regulations and possibly home country supervisory control (probably
combined with additional market access elements) could be explored
and form a balanced package for both sides could be:
a. The conditions for the operation of branches. A greater convergence
of regulations and strengthening of co-operation and exchange of
information between EU and US regulators and supervisors and could
enable the establishment of bank branches without endowment capital
requirements or lending or other operational limits based on the
branch capital. The agreement could include the ability to operate
branches in more States (in particular, the so-called inter-State
de novo branching). Similar facilities could be provided
for in the insurance and securities areas, where there are particular
difficulties in establishing branches in the US. The EC’s financial
services directives - as well as Article 59.2 of the Treaty of Rome-
contain specific provisions allowing for negotiations leading to
granting third country branches the freedom to provide cross-border
services within the EU;
b. The mutual recognition of mutual funds for cross-border marketing
between the US and the EU - a long-standing EU request from the
EU asset management industry, as well as the mutual recognition
of prospectuses in particular in cases of public offers of securities
and for the listing of securities in a stock exchange;
c. The exemption from the application of detailed US regulations
and jurisdiction to trade in securities by US residents in non-US
securities markets;
d. An additional relaxation of rules restricting EU financial conglomerates
from having banking and non-banking financial subsidiaries in the
US, for instance to avoid cases where the affiliation under a single
holding company of
a bank and an insurance company may lead to compulsory divestment
of either the banking or the insurance operations in the US;
e. Further regulatory cooperation on payment systems with a view
of establishing a transatlantic payment instrument.
f. There is scope for strengthening the process of co-operation
and exchange of information between supervisory authorities, for
instance regarding the consolidated supervision of financial groups
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11. GOVERNMENT PROCUREMENT
Procurement accounts for between 10 and 15% of combined GDP and
any serious effort to create an NTMA should therefore address this
sector. The inclusion of government procurement in the NTMA should
result in the extension of full national treatment between the parties.
The NTMA provides an opportunity to completely liberalise the two
respective public procurement markets in a way which is fully consistent
with WTO rules, without creating new trade obstacles to third countries.
The NTMA should go beyond what is laid down in the Government Procurement
Agreement (GPA) in order to extend market access. It should not
be necessary to impose common detailed procedural rules as existing
national rules provide for the necessary levels of transparency
and legal recourse in procurement once extended to the other party.
For the EU, at "above threshold" levels, this would not
present specific difficulties as the market is already open. At
"below threshold" levels, it would suffice for the EU
to commit itself to an exchange of national treatment and a guarantee
of fair and transparent treatment of all suppliers and service providers
from both parties. For the US, it would require, de jure, disapplying
all federal "Buy American" preferences for EU goods, and
extending exemptions for SMEs and minority enterprises to cover
EU companies.
Access to US electronic procurement systems (by which a large majority
of SME preferences in particular are operated) and the application
of preferences at sub-federal level would also need to be addressed.
In addition, the question of the interpretation of the application
of the security exception in defence-related procurement could be
addressed to ensure an even-handed approach.
In particular, the NTMA should address the following:
a. eliminating exceptions from national treatment in areas already
covered by commitments under the WTO Agreement on Government Procurement
and the EC-US agreement of 1995.
b. completing geographic and entity coverage.
c. elimination of existing sanctions.
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12. INTELLECTUAL PROPERTY
In the area of patents, the US is the only country in the
world which continues to use the anachronistic first-to-invent system.
The rest of the world follows the first-to-file approach. It is
obvious that a system which relies on the uncertain moment of the
invention is extremely demanding in terms of evidence for all inventive
activities and creates the potential for extensive and highly costly
litigation. Furthermore, the coexistence of different systems leads
to interface problems. The issue has been discussed for many years.
Its importance is highlighted by the fact that it has figured for
years on top of the TABD agenda and that the TABD has recommended
a change to adopt the first-to-file approach in the US. No progress
has been achieved up to now.
As recommended by the TABD, measures should be taken to significantly
reduce the high costs of obtaining and enforcing patents. The problem
of high litigation costs is of a general nature in the US, but turns
out to be particularly burdensome in the area of patents, mainly
because of extensive pre-trial discovery procedures and, to some
extent, the trial of patent cases before a jury. Alternative ways
of settling disputes should be examined, without changing the system
as such. An estimate or study on litigation costs should be carried
out, since it is difficult at present to quantify costs in absolute
figures in the absence of systematic, reliable and mutually agreed
statistics. Based on the results of such a study, the objective
should subsequently consist of progressively reducing the costs.
Today, if an inventor applies for a patent at the European Patent
Office (EPO) and the US Patent and Trademark Office (USPTO), such
patent applications concerning the same invention are completely
examined by both offices. This implies that full search reports
to find out the relevant state of the art are made twice, with the
associated costs for the applicants. Discussions have already been
initiated among the offices concerned to improve the exchange of
information on technical matters related to patents. Contacts should
be intensified to reach some degree of acceptance or even mutual
recognition of parts of the patent procedures, such as search reports.
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A number of shortcomings exist in the area of government
use without the consent of the rightholder, which, in practice,
is similar to compulsory licences. While some issues were already
addressed in the Uruguay Round, others are still waiting for a satisfactory
solution. The aim should be to proceed as for any other compulsory
licence. A full patent search should be carried out and the patent
holder be informed prior to any government use, except in cases
of national emergency. Such use should only be permitted after efforts
by the government to obtain authorisation from the rightholder on
reasonable commercial terms have not been successful, within a reasonable
period of time.
The limitations of the internet domain name system are giving
rise to legal battles involving national right holders sharing the
same trademark. Companies are rapidly becoming aware of the great
value of easily memorable internet domain names. Trademarks are
territorial, yet names registered under the domain name system are
both unique and international. In this context, trademark holders
should be provided with the same rights and dispute settlement mechanisms
as they have in the physical world. Questions of competent jurisdiction
should also be addressed.
In the area of geographical indications, it would be desirable
either to eliminate altogether or, at least, to reduce the number
of indications, which US producers can continue to use under the
grandfather/generic use provisions of TRIPs (Article 24 par. 4 and
6), such as, for example, Vermouth, Chablis, Champagne, Chianti,
Porto or Sherry. This would contribute to considerably improving
the situation of EC rightholders. Bilateral negotiations are underway,
but progress is extremely slow.
The legal protection of databases requiring substantial
investment is currently the subject of multilateral negotiations
in WIPO. The Berne Convention and TRIPs provide copyright protection
for creative databases, but not as regards databases which are not
"original" in the copyright sense. The EU and the US should
continue their bilateral dialogue in order to agree on a common
approach to the WIPO negotiations, securing a mutually acceptable
outcome at the multilateral level as the ultimate goal. Community
legislation already offers a higher level of protection. It also
provides for the possibility of concluding bilateral agreements
on a reciprocal basis with countries offering a comparable protection
to EU database makers. The fulfilment of this condition by the US
through the adoption of legislation by Congress would lay down the
basis for the conclusion of a bilateral agreement, securing a higher
level of protection for EU database makers in the US.
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There is scope to improve the protection of textile and clothing
designs. The objective should consist of reviewing existing
unsatisfactory procedures to ensure a higher level of protection
through easy, cheap and short procedures. So far, designs are protected
by copyright law, offering an easy access to protection, but making
litigation more difficult. Design patents grant better protection,
but are less attractive from an economic point of view, since they
imply considerable costs and are time-consuming. The details for
a concrete proposal still have to be elaborated, depending on the
precise definition of interests by EU industry.
On artists’ resale rights (droit de suite) the Community
should continue its regular contacts with the US Administration
with a view to reinforcing this right in the multilateral framework
of WIPO. Following the future adoption of a Community Directive
harmonising the artists’ resale right, the adoption by the US of
an equivalent system would further the establishment of free trade
in relation to the twentieth century art market.
Finally, taking into account the sensitivity of the subject matter
concerned, any broadening of the scope of possible negotiation in
the area of intellectual and industrial property rights would require
further reflection.
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13. INVESTMENT
On investment it is important to maintain an ambitious approach
to develop a Multilateral Agreement on Investment (MAI) whose key
features are MFN and national treatment. This agreement would cover
market access and protection for investment in both goods and services,
as well as for financial assets. As things stand, it would not provide,
for preferential "treatment" within free trade areas (as
mentioned earlier the interface between a FTA in services and the
MAI would thus need to be explored). At the end of that negotiating
process, an evaluation should be made of what has been achieved
and of what more might be done with the US. For example, this might
include:
a. a strong investor-to-state and state-to-state dispute settlement
procedure, which is the backbone of every bilateral investment treaty.
b. improved national treatment (e.g. in-state treatment and access
to publicly funded research and development programmes).
c. the so-called new issues (such as temporary entry, stay and work
of investors and key personnel, senior management and boards of
directors, employment requirements, performance requirements, privatisations,
investment incentives and corporate practices).
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14. OTHER POSSIBLE COMPONENTS
i) Trade and labour The adoption of core labour standards
throughout the world is a shared priority. As a minimum, the EU
and US should implement fully the existing ILO conventions in our
respective legal systems. In addition as part of the NTM there should
be further dialogue between our social partners and greater co-ordination
with a view to adopting a common position in discussions on these
issues in all multilateral fora.
ii) SMEs and Enterprise Policy
In the context of the New Transatlantic Marketplace we should promote
mutually beneficial partnership activities based on practical initiatives
with emphasis in fields such as improving business environment,
access to risk capital, enhance entrepreneurship, access to innovation
and training and benefiting from trade liberalisation opportunities.
iii) Electronic Commerce
The NTMA should pay particular attention to the liberalisation
of cross-border services when they are provided by electronic means.
International trade in electronic commerce raises a number of questions
that, to some extent, go beyond those which in the past have been
given more relevance in the context of "traditional" trade
in services. Traditionally, liberalisation of services has put great
emphasis on the market access of economic operators and on national
treatment. Electronic commerce requires to go a step further and
to place the emphasis on the need for free circulation of services.
Electronic commerce may in many instances not only consist in the
provision of services across borders but also in the simultaneous
provisions of such services to a number of different countries.
Thus, the electronic provision of one single service will have to
comply with a multitude of national regulatory standards. As a result,
we can expect that the major trade obstacles that electronic commerce
will face are those resulting from regulatory divergences and from
legal uncertainty. These obstacles are not ‘per se’ discriminatory
and therefore the problems they create may not just be solved by
the application of the national treatment obligation.
If the NTMA is to effectively liberalise services provided electronically,
it will have to consider (beyond the opportunities already provided
by the GATS) the need for mutual recognition of regulatory standards
and, in certain cases, for harmonisation of legislation. In addition,
the NTMA would have to consider ways to improve the transparency
and legal predictability of the rules applicable to electronic commerce.
There is a need to extend discussion on the different aspects of
electronic commerce to all regions of the world and in a multilateral
context, in order to co-ordinate and strengthen the activities of
the various international fora and to involve as many countries
as possible as well as the private sector. The Commission recently
proposed the creation of an ‘International Charter on Global Communications’.
iv) Data Protection
In the Joint EU-US statement on Electronic Commerce of 5 December
1997, both sides have recognised that the effective protection of
privacy with regard to the processing of personal data on global
information networks needs to be ensured.
In the EU the privacy of individual as regards the processing of
their personal data and the free flow of such data is secured by
the Data Protection Directive. The Directive requires inter alia
that Member States shall only allow personal data to be transferred
to third countries where its adequate protection is ensured. In
order to avoid existing differences in levels of protections causing
disruption to the free flow of personal data, it would be desirable
to agree to substantive provision as to the nature of guarantees
necessary to secure an adequate level of protection.
v) Competition
With regard to the possible inclusion of competition policy in
the NTMA, a distinction must be made between anti-trust and state
aid.
On anti-trust, EU and US have successfully developed co-operation
in the framework of the bilateral agreement on competition policy
of 1991. In 1998, this bilateral co-operation will be strengthened
by the conclusion of the EU-US agreement on the application of positive
comity in the enforcement of competition law. EU-US co-operation
on anti-trust matters will be further developed at its own pace
and on its own merits, outside the scope of the NTMA.
Regarding state aid, the US has no control and authorisation procedures
similar to the ones provided for by Articles 92-94 EU Treaty. The
Commission should examine before the NTMA negotiation whether there
is a need to negotiate disciplines on state aid as an element in
avoiding distortions of competition.
vi) Taxation
Given the growing influence of preferential tax regimes on the
location of capital, the EU and US should address the issue of harmful
tax competition. EU Ministers have given a strong signal of determination
to tackle this, both within the EU and beyond, in the agreement
of 1 December 1997. This includes in particular a code of conduct
on business taxation and action to ensure a minimum of effective
taxation of savings income. In both cases Member States have undertaken
to promote the establishment of equivalent measures in third countries.
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